Incentives for electric vehicles are typically focused on broad adoption but targeting policies to focus on high travel intensity is a logical extension of maximizing electrification of the transportation sector. To this end, the coupling of electric vehicles and new mobility services has the potential to increase the benefits of electrification due to the increased miles traveled and higher passenger occupancy on average of new mobility fleets. This project seeks to examine the emissions benefits and economic viability of promoting electric vehicle use in new mobility service fleets through either new car purchases or rental programs. The project intends to leverage novel datasets from Lyft and EVGo to conduct the analysis. Lastly, several policy recommendations promoting the adoption of electric vehicles in new mobility fleets will be produced. These policy recommendations are focused on understanding the differences and mechanisms required to incentivize adoption by targeting automakers, new mobility fleet companies, and/or drivers of the services.