From Trend Spotting to Trend Setting: Behavioral Analysis to Guide Transformative Mobility
November 13, 2015
Institute of Transportation Studies
1605 Tilia Street, Room 1103, Davis, CA
Joan Walker – Associate Professor, Department of Civil and Environmental Engineering; Co-Director, Center for Global Metropolitan Studies, University of California, Berkeley
The future of shared, connected, autonomous, clean, app-driven vehicles and services promise to transform mobility. Yet over the coming decades, this evolution could play out in heaven or hell scenarios and anywhere in-between. How travelers modify their behaviors in light of these new services is a critical ingredient driving the outcome. This talk will present behavioral analysis approaches that focus on modeling and influencing trends of travel behavior with an objective of developing tools to guide this transformation towards a more sustainable, efficient, and equitable system.
Download the From Trend Spotting to Trend Setting: Behavioral Analysis to Guide Transformative Mobility presentation slides here.