travel demand

A Glimpse of Microtransit at an Early Stage: The SmaRT Ride Consumer Market in the Sacramento Area

Research Product Type
Policy Brief
Microtransit can potentially offer greater efficiency and more equitable service than ride-hailing services, and it may fill gaps in traditional transit services. Aiming to fill this gap, in 2021, researchers at the University of California, Davis conducted focus groups and an online survey of SmaRT Ride adopters and users of other means of transportation in the Sacramento area.