EV adoption

Discontinuance Among California’s Electric Vehicle Buyers: Why are Some Consumers Abandoning Electric Vehicles?

Research Product Type
Research Report
Discontinuance, the act of abandoning a new technology after once being an adopter, has implications for market growth and could prevent electric vehicles from ever reaching 100% market share. Using results from five surveys of electric vehicle owners, the researchers examine discontinuance among battery electric and plug-in hybrid electric vehicle adopters.