For the market introduction of electric vehicles to be successful first-time adopters need to make continual purchases of the vehicles. Discontinuance, the act of abandoning a new technology after once being an adopter, has implications for market growth and could prevent electric vehicles ever reaching 100% market share. In December 2019, the researchers resurveyed PEV-owning households who had been previously surveyed in 4 separate cohort surveys. The data is from 5 surveys. The 5 questionnaire surveys conducted between 2015 and 2019 include 4 cohort surveys and a final panel survey where respondents are recruited form one of the first 4 surveys. The initial questionnaire surveys were conducted in 2015, 2016, 2017, and 2018. These surveys recruited households in California who purchased a PEV between 2012 and 2018. The California Air Resources Board helped in recruitment by sending survey invites to households who applied for a California Clean Vehicle Rebate. The final fifth survey was conducted in December 2019.
